Description: In the marketing world, a big focus has traditionally been placed on CRM (Customer Relationship Management) including how customers are nurtured and cultivated from one end of the funnel to conversion. With the fairly recent emergence of CX, the concept of CRM has evolved to CXM (Customer Experience Management) which emphasizes using every interaction with a customer and the brand throughout the customer journey or lifecycle.
In this session, Kim will discuss the evolution in this space and how embracing CXM can drive brand loyalty and increase revenue.
About Kim: For over 15 years, Kim has had the opportunity to work in marketing with many brands, both agency and client side. The majority of her career she spent at agencies such as GTB and Digitas, leading large CRM accounts. Over the past several years, she has spent her time client side at FCA (now Stellantis) and is currently leading CXM Strategy at Ford Motor Company. She has a deep passion for CX.
We are excited to have you join us for our lunch and learn with Kim Reedy.
Please follow the below link to join the webinar. Enjoy!
https://us02web.zoom.us/j/87938594224
Or One tap mobile :
US: +16465588656,,87938594224# or +13017158592,,87938594224#
Or Telephone:
Dial(for higher quality, dial a number based on your current location):
US: +1 646 558 8656; Webinar ID: 879 3859 4224